10min chapter

Better Offline cover image

How A Chinese Glycine Manufacturer Went Viral ft. Louise Matsakis and Tianyu Fang

Better Offline

CHAPTER

Navigating Cultural Nuances in Industrial Video Sharing

This chapter explores the cultural disparities between China and the US in sharing industrial videos on social media, emphasizing China's pride in its manufacturing sector and the differing perceptions of factory work in the two countries. It discusses the challenges of recruiting new workers, the evolving attitudes towards factory jobs among younger generations, and the controlled narrative presented by corporate accounts on social media platforms regarding factory conditions. The conversation also addresses the contrast between the positive image portrayed in corporate videos and the harsh realities faced by workers, shedding light on the complexities of social media representation in the industrial sector.

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