
Advertising Attribution with Nathan Janos
Data Skeptic
00:00
Is There a Difference Between Retargeting and Personalized Advertising?
There's a lot going on, especially nowadays, into more personalized advertising. We've seen things like retargeting, which I think is generally thought to have been a failure in general. So essentially now you, people who are engaging in those activities, are probably adding noise to an attribution model.
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