5min chapter

IT Visionaries cover image

Championing the Prospective Customer With David Heinemeier Hansson, Co-owner & CTO, 37signals

IT Visionaries

CHAPTER

The One Thing That I Don't Like About Baso 37 Signals

David Betre: One of the things that you and jason had talked about back in the early days when i was building, was part of a sofhoware start up that eventually got acquired. There was a point where you and your team decided, hey, for the fee, were going to charge us small, lik, like a small business fee. The reasoning was because as you get bigger customers, like you said, you're chasing the dollar. Those bigger customers have an outweighted impact on your gross revenues. betre: We wanted to drive our customer suffer on behalf of every customer, both present and past.

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