In the very beginning, we didn't know anything about the liquor business. Robert went back to Europe and took many courses on things that he hadn't learned from his grandfather. We realized early on that it's a business that you can be in and not be able to sell anything if you don't have a distributor. And then how far are you going to get with just self distribution? It's like another vertical. It's also very difficult.
Scholar and distiller Sonat Birnecker Hart of the Koval Distillery talks with EconTalk host Russ Roberts about her career move from academia to whiskey-making. She explains that the heart is the key to great flavor--when making whiskey, and when making the right choices in life.