2min chapter

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Measurement Will Never Be Perfect, And That’s Okay

AdExchanger

CHAPTER

The Internet's Weird, No?

The internet's weird, no? Yeah, that is exactly true. We ran into the same exact challenge early on with things like viewability, right? The premium to buy viewable only was not actually worth the ROI when you could just buy all of it, pay a third instead of half and then your conversion rate was only half or something along those lines. But it's sort of that same exact challenge. If I was a morning radio DJ, I would have like a keyboard in front of me and I would press like the sad trombone button to make it sound like that sucks.

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