Shipping new ways of working to a classic organization with the One UPS system, with Marcela Rodriguez Joos — #13
On Theme: Design Systems in Depth
Transforming UPS: The One UPS Design Revolution
This chapter explores UPS's transition from a traditional logistics company to one that prioritizes design and customer experience through the One UPS project. It highlights a comprehensive digital redesign initiative, focusing on building a cohesive design system that enhances brand identity across various platforms. The discussion underscores the importance of collaboration, user-centered design, and the transformative impact of adopting a consistent design language within the organization.
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