The Inertia of TV Advertising

Live from New York, it’s Upfronts week, where TV networks sell billions of dollars of advertising with glitzy presentations. It’s also the third week of the writers’ strike, which means the people who make the shows that run in between ads are picketing those presentations. So it’s a good time to talk about the state of the post-streaming boom TV business. Bloomberg’s Lucas Shaw drops by the studio to talk to Vox’s Peter Kafka about challenges facing the networks as they sell ads, and the writers as they try to get better deals - and whether either side really thinks AI is going to write a script anytime soon.

Featuring: Lucas Shaw (@Lucas_Shaw), media reporter for Bloomberg

Host: Peter Kafka (@pkafka), Senior Editor at Recode

More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.

About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us.

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