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It’s TV’s biggest week - and TV is on strike

Channels with Peter Kafka

CHAPTER

The Inertia of TV Advertising

The upfronts are a gathering mechanism to get all these people in one place and kind of force deals to happen. The TV business has been remarkably stable, or at least I should say the TV advertising sales have been remarkably stable while the audience has shriveled. Now there is an assumption that eventually the bottom is going to fall out of that market and they need to try to transition that money over to new streaming services.

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