A lot of people are stuck in that same spot for why they're not taking action, whether it's selling a product or selling themselves. So I was like, I have to give myself a compelling reason to start doing stuff. And so by doing that, it decreased the time between me getting information and acting. It sped up my decision loops in my life in general. Then obviously I applied that to sales, but I've applied it to everything. A core belief that has been intrinsic to at least the material success that we've experienced has been a belief that meaning is self ascribed.

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