The Green Consumer Guide - The Coming Boom in Regenerative Capitalism

John Elkington co authored the Green Consumer Guide with Anita Rodick in the United States. Most recently wrote a book called Green Swans, the coming boom in regenerative capitalism. He's one of the most interesting people I've ever met. South Korea seems to be on the front foot regarding alternative fuels and not alternative fuels, but alternatives to combustion engines. Kia and Hyundai have done amazing electric cars that are fantastic.