6min chapter

The Vergecast cover image

Twitter is now an Elon Musk company

The Vergecast

CHAPTER

Is Twitter the Worst of the Social Networks?

Twitter's decline started well before Elon Musk, right? Like it starts during the pandemic. And this is I think the fundamental problem for Elon. When you own a social network, all kinds of people get to tell you what to do. The advertisers say we need brand safety and you need to moderate away the racism, the sexism, the trans, the bad stuff so that we can sell more shoes. That's just the basics of the thing. They want their ads near stuff that is nice. Then you got to incentivize people to make nice things which is hard like YouTube does. We don't think of it as a social network in America but most kids in America want to be

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