Andrew Bloch is the PR genius behind Lord Sugar (The Apprentice), and co-founder of one of the UK’s number one PR agencies, Frank. There, Andrew masterminded multiple world-famous campaigns with brands such as HP Sauce and Compare The Market. Andrew stepped back from running Frank in 2020 to launch Andrew Bloch & Associates which has just been awarded Boutique Marketing Consultancy of the Year 2024.
In this episode, he shares:
• The reality of working with Lord Sugar
• How to go viral (using PR)
• Behind the world’s best marketing campaigns
+ LOADS MORE!
If you want to learn from one of the world’s best PR experts, you’re not going to want to miss this!
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Timestamps:
00:00 Introduction
02:10 What is PR?
05:14 Crafting Iconic Campaigns: The HP Sauce Story
11:28 Andrew’s Framework
18:49 Compare the Meerkat
25:44 Successful Agency-Client Relationships
29:27 Partnership with Lord Sugar
32:44 Challenges and Triumphs with Lord Sugar
34:42 Problems With Becoming Lord Sugar
38:54 What Makes Lord Sugar Special?
40:42 Mentoring ‘The Apprentice’ Winners
43:06 Favourite ‘The Apprentice’ Winners
45:18 Greatest PR Stunts
48:55 Overcoming Challenges and Embracing Resilience
51:20 Agency Life to Consultancy
58:54 The Power of Networking and Future Ventures
01:01:02 Quick-Fire Questions
