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In Product Management, The Product's Never Finished

Mistaken Identity

CHAPTER

The Intersection of Data Privacy, Personalization, and Trust in Financial Services

This chapter explores how financial services navigate the challenges of data privacy and user trust while delivering personalized experiences through automation. It discusses the balance between security, privacy, and user experience in product management, with a focus on simplifying transactions and streamlining application processes. The conversation also touches on the strategic decisions companies face when deciding to build or buy services, using Credit Karma's evolution as a case study.

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