Content, Consulting, and Franchising: A Discussion with Patrick | Lazy Leverage #49
Lazy Leverage
Monetization Strategies for B2B Content Creators
This chapter examines different monetization avenues for B2B content creators, including swag and sponsorships, in-house products, and business development models. It highlights the challenges of newsletter monetization in B2B marketing, advocating for a focus on aligning personal goals with business opportunities. The chapter further contrasts bootstrapping with high-stakes venture capital, discussing the evolving content creation landscape and the balance creators seek between lifestyle and ambition.
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