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211 David LeZaks and David Strelneck – Why the USDA gave a grant to $600k to figure out how to pay farmers for quality

Investing in Regenerative Agriculture and Food

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Investing in Nutrient Density

In this case, you trace it all the way down to different soil practices as well. This could be a case of non-processing instead of only soil. What happens when you get the entrepreneurs in the room together and let them do the thinking? And so we in that conference I told you about in Frankfurt that we organized,. We had Basil from South Africa, we had Brendan from Ireland, we had Sylvia from Zambia, we had Marta from Ecuador. And, and giving them in a room for a couple of days, things happen that would never come out of a more linearly planned conference or an analytic process. So there's something there about where you want to put your funding

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