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The Rise and Fall of BuzzFeed News

CANADALAND

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The Importance of Diversification in the Media Business

The media business today is going back, I think, hopefully to some fundamentals of realizing actually you need a relationship with your audience as close as possible. Do not let it be mediated by somebody else. Jonah believed that eventually Facebook and Google would pay BuzzFeed tons of money for its content. And that was at the root of it and it was wrong.

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