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Is Data Money?
Is data money in the way that we should be thinking going forward? It is. There's no doubt about it. You know, you either going to pay for using it or you're going to use it to generate value on the back end. We buy data from Google all the time. If you really want to get somewhere today and have competitive advantage, you are probably going to have to derive data from multiple data sets. That's derived data. Synthetic data usually comes up where you have industries where people are not watching them very closely. So then you have to synthesize and create the data to measure that industry from the outside.