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The Small Animal Replacement Problem
I feel like the team have more experienced some more skeptical and it's called the small animal replacement problem. And actually all that does is move consumption from red meat cows to white meat, like chicken and fish. I remember Vicki Bond talking about this at a leadership summit when some of the organizations were suggesting a carbon tax. So yeah, I feel like just that whole concept and then that's really provoked me to think more about these flow through effect in the ways that actually we all think we're doing good, right? That's all we want.