With over 200 Google search engine ranking factors to take into consideration, it’s important to focus on the SEO strategies that will actually move the needle for your business. 

Moon Hussain and Marie Ysais believe that on-site SEO will provide you with the best bang for your buck. Moon and Marie are the co-founders of Rule Your Rankings, an SEO agency that specializes in on-site and technical SEO to help website owners boost their rankings and reduce their reliance on backlinks.

In this episode, Moon and Marie walk us through their 80/20 on-site and off-site SEO policy and reveal what they believe are the pillars of a good SEO strategy. We discuss the various reasons why a site may become ‘stuck” and the techniques Moon and Marie use to get these sites moving again. 

The dynamic duo shares their predictions on where the SEO industry is headed and how business owners can future-proof their sites. They also shed some light on the biggest myths and misconceptions in SEO today, including false promises about instant results. According to Marie,

“If you want to be successful in SEO, you need to learn how to be patient. The truth is, SEO doesn’t pay off in a week. It’s definitely a long-term strategy. Depending on how big your site is, it can take a few months to see results really kick in. Setting realistic timelines is key.”

If you’re struggling to move up the rankings, or are spreading yourself thin with too many SEO techniques, then this is the episode for you.

• How Moon and Marie ended working in the SEO industry (02:20)
• The story behind the creation of Rule Your Rankings (06:58)
• The philosophy behind Moon and Marie’s 80/20 approach to on-site SEO (10:20)
• The pillars of good on-site and technical SEO (13:40)
• The definition of a “stuck site” and the challenges these sites face (16:10)
• An example of a stuck site that Moon and Marie fixed (21:09)
• How Moon and Marie minimize the risk of being affected by algorithm updates (27:50)
• What good content building looks like with on-site optimization in mind (33:11)
• Moon and Marie reveal the biggest myths and misconceptions in SEO today (39:10)
• Moon and Marie’s predictions on where the SEO industry is headed (44:32)

• Empire Flippers Podcast
• Empire Flippers Marketplace
• Rule Your Rankings
• On-page.ai

Sit back, grab a coffee, and learn how to climb the Google rankings using on-site SEO.