Amazon and the Future of Sports Broadcasting

This chapter examines Amazon's strategic entry and evolving influence in sports broadcasting, featuring significant deals like Thursday Night Football and the Women's World Cup. It contrasts Amazon's innovative approach with traditional broadcasters, while also discussing the impact of popular sports documentaries like 'Drive to Survive' on viewership trends. The conversation highlights the competitive dynamics of broadcasting rights and the implications for both streaming giants and traditional media outlets as they navigate the future of sports entertainment.