Can Focus Groups Really Influence Voters?

Do focus group insight somehow inform the polling downstream or are they kind of relatively separate? You can make a case to have focus groups first. If you're running for office, if you want to hear how voters put some of these things in their own words,. What's the most important issue? How do they think about what is currently going on in their world? And to some degree, you can almost, and we've done this in many times, just rip off language directly out of somebody's mouth in a focus group and replicate that in a survey.