Learning How to Be Trusted Is a Creative Act

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Nokia laid off 18,000 people but ended up with 33% of new revenues. The company prioritized the interest of employees over that of nocio during this period of time. It's a great example of many things, not least of which is that the learning how to be trusted is a very creative act. And i think lay offs in general probably have that, probably more, at least, you might have better insight on this than almost any other type of management approach.

In 2021, people started to trust business organizations more than governments, NGOs or the media, according to global research by the Edelman Trust Baraometer. The Covid pandemic has seen people around the globe question their trust in all forms of leadership. What impact does this have on business leaders? Can organizations rebuild trust? What are the building blocks of trust?

Sandra Sucher, co-author of “The Power of Trust: How Companies Build It, Lose It, Regain It” (https://amzn.to/3pny7Uu) draws back the layers of what trust actually is, how to build it, how to maintain it through adversity, and most importantly, how to rebuild it when it’s been shattered.

Along with her co-author, Shalene Gupta, Sandra has devised the four key foundations of trust; competence, motives, means and impact. We ask Sandra about the significance of these steps, how they can be harnessed, as well as the impact on trust that Covid has had, specifically how vaccine mandates have affected it. Throughout our conversation and her book, Sandra illustrates her insights with a plethora of rich business examples.

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Topics

(3:03) Welcome and speed round question.

(5:00) Trust is limited.

(7:38) The 4 key elements of trust.

(13:09) Does forgiveness play a part in regaining trust?

(14:54) How trust can be preserved by an organization, even while laying people off - the Nokia example.

(25:30) How has the landscape of trust changed and what effect has the pandemic had on trust?

(30:27) The link between lack of trust in government and vaccine hesitancy.

(33:49) The trust implications of asking employees to get vaccinated.

(36:26) People actually trust a negative outcome, if they feel the process was fair.

(39:37) What makes a business a good place to be from?

(45:39) Grooving Session discussing what we’ve learnt from Sandra.