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Mariana Mazzucato: Rethinking Value

Long Now

CHAPTER

The Problem With Value-Based Pricing in the Digital Economy

value-based pricing is literally the idea that prices of drugs are what the market will bear. And it's quite mad or crazy that we allow a system where taxpayers putting in every year in this country over 30 billion a year for the research underlying many of these drugs alongside private pharma. It's not state versus business, and yet somehow the prices are not reflecting that division of innovative labor. In Barcelona, in Spain, what they're looking at is how can you change the relationships? So precisely because the technology which is used to retrieve data has been publicly financed.

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