#272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communicator, Vincent has developed a repeatable framework that helps B2B marketers improve how they show up in front of a room, whether it’s a conference keynote, a boardroom pitch, or a weekly team update.
Matt and Vincent cover:
- The 4-part framework behind talks that stick: Tension, Trust, Teaching, Takeaway
- How to pick the right topic for your talk (and avoid cramming in too much)
- Why authenticity and simplicity matter more than slide design, and how to keep your delivery grounded and effective
Whether you’re prepping for Inbound, Exit Five’s Drive, or just your next big internal presentation, this episode will help you nail the structure and mindset behind a talk that resonates.
Timestamps
- (00:00) - - Intro
- (02:31) - - Vincent’s unusual path to speaking coach
- (06:21) - - Why marketers need this framework (not just keynote speakers)
- (09:01) - - The first step: pick one real person you want to help
- (12:11) - - How to narrow your talk down from too many ideas
- (15:21) - - The 4-part structure: Tension, Trust, Teaching, Takeaway
- (18:11) - - Why your talk should start with a problem (not your points)
- (19:46) - - How to build trust by showing vulnerability
- (22:51) - - The 3 Cs: Catchy one-liner, Creative analogy, Concrete example
- (29:59) - - How to make your points memorable (and not Googleable)
- (33:04) - - Why authenticity beats sounding “smart”
- (35:14) - - What a strong closing takeaway looks like
- (38:29) - - When (and how) to start practicing your delivery
- (39:44) - - Why you should build your talk before your deck
- (42:09) - - How many slides is too many?
- (45:59) - - Connecting without slides: lessons from the pulpit
- (48:14) - - Final advice for marketers prepping talks this fall
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
