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MBA1603 Guest Teacher – Tyler Jordan – How To Advertise In A Down Market

The $100 MBA Show

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How to Mark It During a Pandemic

Business is down, but not gone forever. What works for the top of funnel won't work for the bottom of funnel. People are shopping round dramatically more than normal because they have more time on their hands and money needs to stretch further. Make sure that you're speaking to people differently at different stages of the funnel. That pretty much wraps up the sixth point plan for how to mark it during a pandemic.

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