
How to fix a broken media system, and Rishi Sunak's future post-election (with Jacob Jarvis)
PoliticsJOE Podcast
00:00
Grace Campbell's Mullet Strategy
I think Grace Campbell is very, very funny and I'll say, more and more. But this falls back to another sort of media thing that I read about recently, which is the mullet strategy. He was wearing on this morning today, 40,000 people will Google that and then they'll get our, they'll use us for SEO and they'll come to our website and they'll read a lot of stuff. So you get these places which will do, you know, serious news upfront and then go,. you know, party in the back, get everyone in.
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