SaaStr 492: The 2021 State of Marketing Technology with Marqeta's CMO, Vidya Peters
The Official SaaStr Podcast: SaaS | Founders | Investors
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Why Intent Is the New Lead
The old form of marketing was bring people to your web side and wait for them to sign up. Now thet evor the game is really intent, which can tell you when your prospects are even thinking or considering a solution in your space. So where does that happen? And how do we know when prospects are actually showng intent? Here are a few ways.
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