What no longer works in digital product launches in 2022
Imperfect Action
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Launch Triggers - 3 Things That Are No Longer Working in a Launch
Webenas and 90 days of content that you're sharing leading up to your launch. This is probably going to need to be on a platform that's not social media. It might need to be a blog or a podcast, or some other kind of platform where you can reliably reach the people who want to see it. And also, this also makes something like running a webena or a challenge or a video series as a launch trigger really effective. There are a few other things that are no longer working in a launch, but these are probably the three biggest ones that i ave noticed recently. If you have any friends who are launching, please share this episode with them.
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