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3min chapter
AI In Podcast Advertising & YouTube Sponsorships
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Direct Response in Podcast and YouTube Advertising
This chapter examines the complexities of measuring the effectiveness of podcast advertising and YouTube endorsements. It highlights various attribution methods and explores the impact of artificial intelligence on influencer marketing strategies.
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Listen to the best highlights from the podcasts you love and dive into the full episode