Data-driven Campaigning with Polling and Focus Groups in American Elections, with Zac McCrary
Social Media and Politics
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Is TikTok Reaching Critical Mass?
In almost every campaign, the first line item that you fill on a campaign is the television budget. The share of the pie that is going just into the TV bucket has come down over the last 10, 15 years. There are tools where you can go target them and give them specific content.
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