The Rest Is Politics: Leading cover image

91. DNC Special: The Pollster (John Anzalone)

The Rest Is Politics: Leading

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Polling Power in Political Campaigns

This chapter discusses the crucial role of polling in shaping American political campaigns, emphasizing the significance of adapting strategies based on public sentiment. It highlights the methodologies involved in message development, the evolution of focus groups, and the parallels between political and commercial marketing strategies.

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