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213: The Rubber Band Effect
The Bootstrapped Founder
How to Make Your Product Work for Fit
Kahl: Customers don't even want to risk pulling apart their mental rubber bands, they just want a service rendered. Figure out the jargon that makes sense to people in your field and then deploy it in your marketing and sales pipeline. If you see your own prospects snapping back from your lengthy excursion about why your product is so revolutionary, then refocus your positioning. Don't go for novel, go for efficient.
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