Crashing Through Accounting's Upper Limit Problem
The Unique CPA
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Pricing for Perceived Value
This chapter explores the vital connection between pricing strategies and clients' perceived value in accounting services. It highlights the need for accountants to understand their own value and communicate it effectively, using examples like Starbucks and the story of a painter to illustrate the pitfalls of hourly billing. The chapter also offers a guide for transitioning to value-based pricing, emphasizing fixed fees and gradual rate increases to enhance client acceptance and improve overall income.
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