Intro

How can you transform a website visit from a qualified prospect into a real, human conversation? This is the question my guest, President of ManufacturingChats.com, Nelson Bruton, will be answering in today's episode. Specifically, he'll explain how a human-powered website chat function can drive that engagement. In this conversation, we'll explore the misconceptions around live chat, the impact of changing buyer behaviors and what it means to eliminate friction from your customers’ journey.