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21: The Secret Language of Cult Brands

Unseen Unknown

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Introduction

In this episode we're talking with Amanda Montel, a language scholar and author of the critically acclaimed book Cultish. The word cult can be used to refer to anything from a dangerous destructive fringe religion to a makeup brand. There's a very good chance that some influencer you're following right now has at least borrowed from cult culture or knowingly created a radicalized cult around themselves. In this day and age, why won't cults just die? This is a trickier question than it might sound because it depends on your definition of the word cult.

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