Charlotte is the GM Australia and New Zealand of the National Football League. She's also a proud Kiwi, so just the balance up here as well. Charlotte has been in her role now a little bit over 12 months. Sean says they're going to have a really good discussion on a few different topics.
In this episode, Sean is joined by Charlotte Offord (NFL), Glen Rolls (La Liga), and Rodica Titeica (Subway), to discuss their organizations' strategies for engaging new fans and expanding their reach. This conversation is recommended for anyone interested in the intersection of sports and marketing, as well as those looking to expand their organization's reach and engage new fans. Show notes - https://sportsgeekhq.com/podcast/mis-the-battle-for-new-fans-replay/