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The Memory Illusion
As a mad scientist, you've done something really strange. I get people to believe things that never happened. My PhD research involved implanting false memories of committing crime into people who had no criminal history. So when people falsely confessed to crimes, they didn't commit. And so being able to hack it or change it showcases this possibility of distorting reality on a very fundamental level. Every individual just has their own reality, and that to me is fascinating.