RV 90 - Revenue Science: Breaking Revenue Down to the Atomic Level
GTM Live
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The Value of Self Reported Attribution
A lot of companies only look at it at the lead level and it's not a great view because you have no idea did these leads convert or not? They just look at, oh, we're getting this much in self reported attribution. The value is when you looking at it at hero pipeline, standardized at 25% win rates by the pipeline source and at close one revenue. For instance, people that say podcast on our self reported attribution data are opportunities win 18% higher than a normal opportunity if they say podcast in SRA. So there are a lot of things that you can do but the main thing I want to get across here is looking at it with just the free text is not
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