The third book here is a book called scientific advertising by claud hopkins. This was written in the first half of the twentieth century. Heis one of the first people to really pioneer copywriting and turn it into a main stream field. And if you 're not familiar with copy writing, it is ally understanding the impact that your writing has on somebody else and their decision to take action or not.
Austin shares 4 books that have changed his life and will help you to accelerate your career!
Time Stamped Show Notes:
[0:25] - 4 books that changed Austin’s life
[1:13] - The Obstacle Is The Way - Ryan Holliday
[2:53] - Influence - Robert Cialdini
[4:13] - Scientific Advertising - Claude Hopkins
[6:43] - Never Split The Difference - Chris Voss
Have questions about what you should be reading in 2022? Text them to Austin at (201) 479-9511.
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