3min chapter

How I Built This with Guy Raz cover image

Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)

How I Built This with Guy Raz

CHAPTER

Do You Have a Boss Mentality?

Maurice says he and his business partner never saw themselves as bosses. They felt like they were becoming just another cog in this economic machine, so they decided to sell the business. Maurice: "We wanted to see if it was possible that business could be a tool for improving the quality of life for people"

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