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15min chapter
164: How The GTM and Data Teams at Snowflake Work Together with Travis Henry and Hillary Carpio
The Data Stack Show
Navigating Account-Based Marketing Strategies
This chapter explores the complexities of account-based marketing (ABM) and its strategic implementation within organizations. It emphasizes the collaborative efforts between marketing and sales teams to engage various stakeholders, utilizing technology and data-driven approaches for targeted outreach. Additionally, it addresses the challenges of adapting marketing efforts to the evolving needs of different data professionals, underscoring the necessity of clear communication and continual adaptation in the fast-paced tech landscape.
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