House of Sport Is Bringing the Outdoors in to the Store

We're seeing supermarket retailers think long and hard about how to make this work for them. There's a lot of talk about recognizing the consumer as she crosses the threshold, instead of as she's at the point of purchase. Things like what we've seen with dick's house of sport where they aren't just completely changing that experience. And have time before you buy and have a good experience that you take back to everybody around you and share.