An Analogous Experience for Your Business

analogus is valuable because in this case, it's close enough to their business that they could see the connections. But far enough away that it offered a new lens on familiar problems. It will help you see familiar or well known problems, but with just a hint of fresh eyes. Divergent thinking is all about generating options, such as going wide with brainstorm ideas. On the other hand, convergentthinking is all about narrowing and deciding in order to focus. You need both of these mind sets all along the process.