Are There Questions You Should Be Asking About Content?

If you're trying to drive business results in any meaningful way, your content has to add value to your audience. So i'll typically look at a piece and say, is this more about me? Is there too much about me in here? That's usually my first sign that i'm not going to eto love this. What ultimately do i want somebody to think when they read this? Because we can tangent and get to the place where my personal opinion becomes someon's personal opinions and the comments, and thy're missing the greater idea or concept. A great example that is, i eversin tet a fairly long article about business travel and whether or not it's worth it