Is There Any Value in Quantitative Market Research?

Do you think there's any value at all in anecdotal things that might be ator of branc like how often were mentioned in an r f p, or anything like that? I would much rather than do that. Would rather survey the market and look at points in time about who people think is the top player in the category. What do actually these people use? Which product they use, if they don't use one, who they think is the leader? And you can slice andice it by any dimension that you want,. You can see who are the people that think of us. Has that changed over the past six or 12 months since we've been doing things? Where do they