The way to think about also monetizing a creator is there's two different ways. You can get your media asset sponsored by a sponsor, which Ari is talking about. And then the other one is direct revenue, something that you sell straight from your newsletter. How do you consistently create content every week? I wish I had a beautiful content calendar and a plan in that I didn't write my newsletter the night before.
Live from SXSW Daniel is joined by one of the best marketers in the business, his wife Ari.
Daniel and Ari discuss how to stand out as a B2B creator, why building trust with your audience unlocks educational products and events, and how to monetize your product.
Plus you’ll hear Ari’s process when it comes to writing her newsletter and the tools she uses to help her recreate her unique voice in a written format.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Ari:
LinkedIn: www.linkedin.com/in/arimurray/
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com