Last time we spoke I think it was when you were on my podcast and back in 2020 and I titled it the most interesting man in publishing. We've just been scaling man. I mean obviously started as self-publishing school now selfpublishing.com rolling out a bunch of services. A whole services arm and get the education arm and just kind of been in scale mode. And so yes so tell me about that. So you had self-published your book. What kind of drove you further? So you wrote a book originally published The Proven Path from blank page to 10,000 copies sold. By the way I see you have 1600 reviews which is amazing on that. You

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