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6min chapter
Ask Terry 2023
Under the Influence with Terry O'Reilly
How to Be a Smart and Daring Advertiser
When you see commercials that are boring and annoying, that is an advertiser who is afraid of being bold. The bigger the company, the thicker the bureaucracy. A good idea can die from a thousand paper cuts. When people want promotion they often don't know where to drop them into marketing departments at many companies. That huge reason why there is so much bad advertising on TV.
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