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The UK's political battlegrounds

New Economics Podcast

CHAPTER

The New Social Groupings of the Cost of Living Crisis

UGov research identified what you called the new social groupings of the inflation age. What really stuck out to me about these were that it didn't necessarily follow the income would dictate your response to the cost of living crisis. The people who felt most insulated from it and weren't worried about their financial future at all, I think that group was called. 'The calm and comfortable' They were overwhelmingly homeowners. It is something that Labour has picked up on in its New Year speech.

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