Customer Relationships and Goodwill in the Auto Industry

The chapter explores the importance of customer relationships and goodwill in the auto industry, discussing how investments in these intangible assets contribute to a dealer's overall value. It delves into the legal implications of non-renewal power in dealer agreements, emphasizing the manufacturer's obligation to act in good faith while adapting to market changes. The analysis also includes a legal case study involving Mercedes Benz Australia and their contractual non-renewal power with dealers.