Founded in 2009 ATP Science is the brainchild of Matthew Legge, Jeff and Toni Doidge, and in this episode I have a chat about supplements, longevity, muscle gain, fat loss, training and much, much more with Matt and Jeff.

ATP Science Head Scientist Matt Legge has more than a decade of creating formulas for well-known companies in the health supplement industry. Matt became frustrated when his formulations were constantly altered to fit in with marketing ideas or reduce manufacturing costs. Seeing a gap in the market, Matt knew if he could work in a company where people and products where placed ahead of profit he could make a real difference. Matt had a simple yet profound idea; base his formulations on science first.

Jeff and Toni Doidge were the founders of a supplement retail store that opened its doors in 2002. They believe the foundation for success is based on customer service and exceeding the customer’s expectations. With that simple strategy; focusing on the “customer first” ideology, their store at the time became one of Australia’s most successful sports supplement retailers. Matt, Jeff and Toni met by chance in 2009 and soon after ATP Science was born.

During our discussion, you'll discover: -Ben's personal history [6:15]

Studied exercise physiology and biochemistry at U. of Idaho
Graduated w/ master's in exercise physiology
Sold hip and joint exercise equipment for a short time
Began consulting clients at gyms, fitness studios for 5 years
Lots of outside the box initiatives: running biochemical analysis, vo2 max testing, platelet rich plasma injections, etc.
2008, was named "America's top personal trainer"
Eventually moved to writing, founding Kion, podcasting, etc.
Weave health/fitness into fantasy novels he writes

-How to write in a way that will satisfy the primal urge to live the "hero's journey" [9:30]

Book: The Writer's Journey

-The importance of "trench testing" ideas and concepts in health and fitness [12:15]

Some ideas look good on paper, but fall apart in the real world
The Kion bar went through extensive testing to maintain its practicality for those who consume it
Ben tests everything personally before marketing it to other consumers

-Why peptides are the future of supplementation and medicine [16:15]

Very precise sequences of amino acids
Some can improve short and long term memory
BPC 157
TD 500
Russian research is groundbreaking
Epitalon
Humanan
Once they become orally available, it will change the game
Body Balance
Potential for injecting peptides via the food we consume
Book: Super Fuel

-How to increase autophagy [24:50]

Nighttime autophagy powder:
- Chamomile
- Glycine
- Quercetin
- Garcinia
- Pau d'Arco
Danger of imbalanced glycine/methionine ratio
Increasing insulin sensitivity helps with mTOR pathways
Blue zones have similarities in their diets
Benefits of Berberine

-Why endurance sports are better for one's longevity and quality of life than power sports [29:30]

- Effects on insulin sensitivity, telomere lengths
- Book: Body by Science
- Self hate vs. self love

Importance of estrogen and oxytocin to regulate collagen and fascia
Skin receptor sensitivity after release of oxytocin
Use oxytocin nasal spray for great sex
Recent research on cluster training
Blood flow restriction training
BFR restriction bands

-Sex supplement tips [46:15]

Transdermal nitroglycerine cream
- Don't mix with other drugs/supplements (viagra)

-Differing opinions on proper cardio training [48:30]

James O'Keefe: law of diminishing returns
Steady state cardio is ideal
Time hacking
Polarized training model used by aerobic athletes (x-country skiing)
- 80% aerobic; 20% anaerobic
- The average person doesn't have enough hours in the day for that type of training
High intensity interval training (HIIT) will target the same mitochondrial response
Hack your home and work environment:
- Standing work stations
- Pomodoro breaks
- Treadmill work station
- Low level aerobic activity throughout the day
Fasted cardio in the morning:
- Mobilize fatty acids
- Trends toward caloric hyper compensation
- Save carb consumption for end of the day
Cool Fat Burner
Zevia soda
Nicotine gum

-What Ben eats throughout the day

Morning smoothie
- coconut milk
- bone broth
- collagen
- protein powder
- sea salt
- Thorne mediclear
2 pm lunch
- Small portion of fish, beef, etc.
- Pumpkin, squash puree
- Veggies on the side
- Seeds, nuts
- Big cup of bone broth
Dinner
- Organ meats
- Sweet potato
- Raw honey
- Glass of red wine
- Dark chocolate
Nose to tail diet

-And much more... Resources from this episode:

-ATP Science

-Ken Weir

Episode sponsors:

-Kion Lean: Support for normal blood sugar levels and healthy energy metabolism, even after large, carb-rich meals. Ben Greenfield Fitness listeners, receive a 10% discount off your entire order when you use discount code: BGF10.

-JOOVV: After using the Joovv for close to 2 years, it's the only light therapy device I'd ever recommend. Give it a try: you won't be disappointed. Order using my link and receive a nice bonus gift with your order!

-Clearlight Saunas: You can be sure that I researched all the saunas before I bought mine and Clearlight was the one that stood out from all the rest because of their EMF and ELF Shielding and their Lifetime Warranty. Use discount code: BENGREENFIELD to get $500 off your sauna and a free bonus gift!

-Policy Genius: Whether you’re an insurance expert or a newbie, Policygenius created a website that makes it easy for you to compare quotes, get advice, and get covered.

Do you have questions, thoughts or feedback for the guys from ATPScience or me? Leave your comments below and one of us will reply!

See omnystudio.com/listener for privacy information.

The Apostle of the Alps: Guillaume Farel (1489–1565)

Here We Stand

Farel's Famous Charge to Calvin

The AI-powered Podcast Player